If you're inclined to support the Dove RBC, and tell me to hush and not interfere with their worthy work, just read this casting call and then tell me that again.
Wow. So, uh...first of all, to whoever typed this, there's this button on the far left of your keyboard, right next to your left pinky finger. It's labled "Caps Lock". Please to press it, make sure the little blue light on your keyboard goes OUT, and then type this out again. >.<DOVE “REAL WOMEN” PRINT CASTING JUNE 28-30, 2010 in NYCAGES 35-45, CAUCASIAN, HISPANIC, AFRICAN AMERICAN, & ASIAN!
ABSOLUTELY NO ACTRESSES / MODELS OR REALITY SHOW PARTICIPANTS or ANY ONE CARRYING A HEADSHOT!!!!
REAL WOMEN ONLY!
LOOKING FOR 3-4 REAL WOMEN for a DOVE PRINT CAMPAIGN!
SHOOT: SUNDAY, JULY 18 in NYC! MUST BE AVAILABLE FOR THE SHOOT!
RATE: $500 for Shoot date & if selected for Ad Campaign (running 2011) you will be paid $4000!
USAGE: 3 years unlimited print & web usage in N. America Only
YOU WILL BE PHOTOGRAPHED FOR THE CAMPAIGN IN A TOWEL!
BEAUTIFUL ARMS AND LEGS AND FACE WILL BE SHOWN!
MUST HAVE FLAWLESS SKIN, NO TATTOOS OR SCARS!
Well groomed and clean...Nice Bodies..NATURALLY, FIT Not too Curvy Not too Athletic.
Great Sparkling Personalities. Beautiful Smiles! A DOVE GIRL!!!
STYLISH AND COOL!
Beautiful HAIR & SKIN is a MUST!!!
PLEASE SUBMIT SNAPSHOTS of FACE & BODY ASAP & WE WILL CALL YOU IN FOR A CASTING NEXT WEEK 6/28-6/30 in NYC!
But on to the substantive criticisms, of which there are oh so very many...
- ABSOLUTELY NO ACTRESSES / MODELS OR REALITY SHOW PARTICIPANTS or ANY ONE CARRYING A HEADSHOT!!!!
REAL WOMEN ONLY!
- MUST HAVE FLAWLESS SKIN, NO TATTOOS OR SCARS!
- Nice Bodies..NATURALLY, FIT Not too Curvy Not too Athletic.
- Beautiful HAIR & SKIN is a MUST!!!
I guess Dove's Campaign for Real Beauty is just more of what we've already got. Be "real", but not too real. Curvy, but not too curvy. Naturally fit, so your figure better not be the result of dieting or working out. Of course, you still need to be fit, but not too athletic. Your hair needs to fit our definition of "beautiful" and life had better never have marked you and left you with scars. Flawless skin only. This shit is, at best, slightly less worse than the current level of restrictiveness in our beauty standard. It's certainly not the beacon of transgressive self-acceptance Dove likes to pretend it is. I was a little wary about this already, given that Dove purchases fund Unilever, which also spends its money on Axe's egregiously horrible sexism-fests...but after seeing this casting call, I can safely say I'm *really* not a supporter of the Campaign for Real Beauty, or of Dove as a brand.
It's a great theory...just a really, really shitty execution.